Nov 6, 2023

Amazon Product Photo Best Practices & Specs

Amazon Product Photo Best Practices & Specs

General Best Practices

When planning your Amazon listing photography strategy, it's critical to think creatively but keep the nuts and bolts in mind as to stay in compliance with Amazon's image requirements and recommendations.

You can find Amazon's full guidelines here:

Prioritize Image Quality

Ensure your product photos are high-resolution and clear, as this reflects professionalism and builds customer trust. Avoid blurry or pixelated images that may discourage potential buyers.

Use Multiple Angles

Provide multiple images that showcase your product from different angles. This helps customers get a comprehensive view and a better understanding of its features, dimensions, and quality.

Include Lifestyle Shots

Include lifestyle images that show your product in use or in a real-world context. This helps customers visualize how the product fits into their lives and adds value.

Use Infographics or Callouts

Consider using infographics or callouts to highlight important features, dimensions, or benefits of your product. These visual elements can draw attention and provide essential information at a glance.

Show Size and Scale

If relevant, include images that demonstrate the size and scale of your product. This helps customers visualize the product's dimensions and avoid any misconceptions about its size.

Stay Consistent

Maintain consistency across your product photos in terms of lighting, composition, and styling. This creates a cohesive and professional brand image, instilling confidence in customers.

Use Many Images

Utilize the maximum number of images allowed by Amazon for your product category. This gives customers a thorough understanding of your product and increases their confidence in making a purchase.

Keep it Mobile-Friendly

Remember that many customers browse Amazon on mobile devices. Ensure that your product photos are optimized for mobile viewing, with clear and easily readable details.

Amazon Requirements for All Images

According to Amazon:

  • Images must accurately represent the product that is for sale.
  • Images must match the product title.
  • Product must fill at least 85% of the image.
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
  • Images must not exceed 10,000px on the longest side.
  • Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats. JPEG is preferred. Our servers do not support animated .gifs.
  • Images must not be blurry, pixelated, or have jagged edges.
  • Images must not contain nudity or be sexually suggestive. Leotards, underwear, and swimwear for kids and baby must not be shown on a human model.
  • Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
  • Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top seller". Refer to trademark usage guidelines for more details.

Amazon Requirements for Main Image

According to Amazon:

  • MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).
  • MAIN images must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed). They must not show excluded accessories or props that might confuse the customer.
  • MAIN images must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.
  • MAIN images must not include multiple views of a single product.
  • MAIN images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame, with exception of Jewelry (such as necklaces).
  • MAIN images must show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an important product feature.
  • MAIN images must not show a human model that is sitting, kneeling, leaning or lying down; however, expressing various physical mobilities with assistive technology is encouraged (wheelchairs, prosthetics, etc.).
  • MAIN images of multi-pack apparel items and accessories must be photographed flat (off-model).
  • MAIN images of clothing accessories must not show any part of a mannequin, regardless of the mannequin’s appearance (clear, solid-color, flesh-toned, framework or hanger).
  • MAIN images for Women’s and Men’s clothing must show the product on a human model.
  • All images of Kids & Baby clothing must be photographed flat (off-model).
  • MAIN images of shoes must show a single shoe, facing left at a 45-degree angle.

Amazon Product Image Sizes and Specs

It is optimal to use images that are all similar in size/dimension for your Amazon listing. We generally recommend images to be a square, 1:1 ratio with a size of 2000x2000px in a JPG or PNG format.